Income diversification is about creating the financial foundation that allows creative vision to flourish. It's building dynamic organisations that can survive funding cuts, weather economic storms, and seize unexpected opportunities.

If you're running a small creative business, arts organisation, or cultural project, you've probably discovered that passion doesn't pay the rent. But here's the thing, neither does soulless commercial work that makes you question your life choices. The secret lies in mastering the delicate dance between vision, mission, and money.